BMD Sales Management

Problem

Sales data was scattered across spreadsheets, creating silos and making it impossible for management to track field productivity, understand conversion drivers, or assess performance metrics effectively.

Solution

A connected CRM framework was developed, integrating seven modules for site, visit, and consultant management. By defining KPIs, shaping the MVP, and building a unified performance model, the platform enabled end-to-end visibility from field activity to executive dashboards, transforming the sales force into a performance-driven network.