Problem
Sales data was scattered across spreadsheets, creating silos and making it impossible for management to track field productivity, understand conversion drivers, or assess performance metrics effectively.
Solution
A connected CRM framework was developed, integrating seven modules for site, visit, and consultant management. By defining KPIs, shaping the MVP, and building a unified performance model, the platform enabled end-to-end visibility from field activity to executive dashboards, transforming the sales force into a performance-driven network.
CRMSales Enablement